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michael

michael's Archive

“Elevating the role of design and marketing on the Web since 1996 has been both rewarding and a thrill. My passion involves a mixture of social anthropology, sociology, cultural trends tracking, and the hunt of what is relevantkool (I also invent words). Solutions are nothing without a mission, and mine is to apply my passion to aiding organizations with a cause. Making their mission, my mission.” — Michael Schafer

Outside of quoting myself, Michael (me) lives a charmed life with a saucy wife, two vibrant daughters, and outstanding friends. View LinkedIn page


Our Solution – P.G. County Potatoskins

September 9th, 2010 // michael // Topic: ,

A new brand for a new football season Every year, there is a sour pickle in my bowl of jolly cereal. I love football but that pickle is the name of my Washington DC’s team – the “***skins”. I find it messed up that our nation’s capital perpetuates an offensive name but there is a [...]

Beefy Eagles are best on the 4th

June 30th, 2010 // michael // Topic: , ,

A sea of bold graphics This Independence day, I ask that you not only enjoy the pageantry of men in grilling aprons, the whiff of a sizzling grill or a heartedly chorus of yankee doodle — I ask you to soak in all the graphics. Our flag in all of is glory, is a really [...]

Spring is ringing

March 29th, 2010 // michael // Topic: ,

As our eyes stick with pollen and our hearts ooze out joy from the warmth, we are not charging into spring with idle hands. Much is happening in our international studio (its true – Joe works in Canada): Wrapping up National Wildlife Federation is about to launch its crazy sized blog – over 32 separate [...]

Convio Donation Optimization Study and Us

March 5th, 2010 // michael // Topic: , ,

There’s no hiding our giddiness when it comes to testing designs and participating in studies that reveal how the change to the smallest of details can increase donation completion rates on a Convio form. openbox9 will be joining National Wildlife Federation (NWF) this spring in a Convio sponsored “donation form optimization study.” In short, we [...]

USAID and Promoting Gender Equitable Opportunities

December 15th, 2009 // michael // Topic: , ,

Completing a year long project Can addressing gender issues in the marketplace improve the programs that USAID is implementing overseas? Can these countries gain economic growth and lasting poverty reduction through understanding these gender inequalities as obstacles? I do not want to spoil the reading of thousands of hard worked research but… yes is the [...]

The day made for openbox9 – 9/9/09

September 9th, 2009 // michael // Topic: , ,

Nine, nine, nine — yes, yes, yes, this is the best day! It is the day made for openbox9 and it will never repeat, so please join us in nines… eat nine grapes with nine toothpicks, say “bunny” nine times, scratch your foot nine times while singing 99 red balloons… make it pure nine madness. [...]

A Walk through the Studio

June 29th, 2009 // michael // Topic: ,

In Brookland, DC there is a studio on the third floor. Inger, Hannah, Vince and Michael explore and produce within these dry walls. Design happens here and there and everywhere.

A church and design : Crossroads 09

June 25th, 2009 // michael // Topic: , ,

At many churches, activity and the need to promote them is always on flurry mode. Crossroads Church in California is no different in that regard but it is special in the fact it loves good design. We have had many opportunities to enjoy the creative process with them – here is just a small sampling [...]

Obama’s website versus Information Architecture

June 23rd, 2009 // michael // Topic:

Bush vs. Obama. Who has the better website you say? The Washington Times writes a compelling discussion that pits style and image versus information and usability. Its interesting because of the politics that gets wrapped into this age old debate between designers and information architects. Is President Obama’s site a reflection of his missed promise [...]

New Wildlife Website for the Nation (in progress)

June 22nd, 2009 // michael // Topic: , , , ,

In the spring of 09, National Wildlife Federation sent out a survey to its constituents presenting the new website design. Happily, the profanity used was in adulation not condemnation for the designs. Which is a proud success note as from day one of the design strategy, a great amount of time was spent thinking through [...]