At many churches, activity and the need to promote them is always on flurry mode. Crossroads Church in California is no different in that regard but it is special in the fact it loves good design. We have had many opportunities to enjoy the creative process with them – here is just a small sampling [...]
michael's Archive
“Elevating the role of design and marketing on the Web since 1996 has been both rewarding and a thrill. My passion involves a mixture of social anthropology, sociology, cultural trends tracking, and the hunt of what is relevantkool (I also invent words). Solutions are nothing without a mission, and mine is to apply my passion to aiding organizations with a cause. Making their mission, my mission.” — Michael Schafer
Outside of quoting myself, Michael (me) lives a charmed life with a saucy wife, two vibrant daughters, and outstanding friends. View LinkedIn page
Obama’s website versus Information Architecture
Bush vs. Obama. Who has the better website you say? The Washington Times writes a compelling discussion that pits style and image versus information and usability. Its interesting because of the politics that gets wrapped into this age old debate between designers and information architects. Is President Obama’s site a reflection of his missed promise [...]
New Wildlife Website for the Nation (in progress)
In the spring of 09, National Wildlife Federation sent out a survey to its constituents presenting the new website design. Happily, the profanity used was in adulation not condemnation for the designs. Which is a proud success note as from day one of the design strategy, a great amount of time was spent thinking through [...]
Safe Housing for Families – Website Consultation
For those that live in northern Virginia, please look into supporting Doorways for Woman and Families. They are a wonderful organization that provide needed services for families of violent situations by offering safe housing and life changing education. They are celebrating 30 years in service and recently won the 2009 Washington Post Award for Excellence [...]
Easter Should Taste Like Chicken
A new Easter story that explains what a rabbit has to do with Jesus Christ… and recipes!
Easter hop(e) Complete Campaign
Parkside Church, Cleveland, Ohio – Easter 2009 Campaign The challenge was simple – no images of Easter lilies. Harder to avoid than one would think — people love those flowers. We thought the bunny could help out in a new way by helping play with the our concept of “hop(e) – What are you hunting [...]
Before there was a BEFORE
A new joint program between Swiss Peace and the Alliance for Peacebuilding needed a complete marketing foundation. First a name. After many name ideas present by openbox9, the choice selection was BEFORE. The mission of the program is the prevention of political violence in fragile states. Imagine if we could stop wars before they began. [...]
National Mentoring Month Website
Have you ever thought about the people that help craft who you are today? January is the month where we should all run out and hug that mentor and consider being a mentor to someone else. Thank you MENTOR and Harvard for inviting openbox9 to join in!
Now that’s a Spicy Meatball
The preaching on building a well designed website By Michael Schafer, Creative Director Smell that? It’s a steamy savory saucy meatball sub heading your way on a plate of goodness and you’re running to it. Meatball subs—they symbolize the joy of eating. A disappointing sub however, one that taste like tennis balls and tarter sauce, [...]
Lost Sparrow goes to Slamdance
The Slamdance Film festival, in Park City Utah, will be premiering the latest film from Chris Billings. The film, Lost Sparrow, is a gripping movie about one family confronting the horrific past. It is a movie we hope will be getting much more accolades as it deserves them all. openbox9 designed all the packaging, posters, [...]
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