You’ve probably been hearing about all of the expensive work that can be done to your non-profit’s website to help it rank higher on search engines, but we have some proven starting points for you that cost virtually nothing. Where do those keywords come from and who defines them anyways? You do. So, lets take [...]

What’s your stance on bunnies and eggs and lillies being used to promote your Easter celebration?

Bush vs. Obama. Who has the better website you say? The Washington Times writes a compelling discussion that pits style and image versus information and usability. Its interesting because of the politics that gets wrapped into this age old debate between designers and information architects. Is President Obama’s site a reflection of his missed promise [...]

In the spring of 09, National Wildlife Federation sent out a survey to its constituents presenting the new website design. Happily, the profanity used was in adulation not condemnation for the designs. Which is a proud success note as from day one of the design strategy, a great amount of time was spent thinking through [...]

A new Easter story that explains what a rabbit has to do with Jesus Christ… and recipes!

The preaching on building a well designed website By Michael Schafer, Creative Director Smell that? It’s a steamy savory saucy meatball sub heading your way on a plate of goodness and you’re running to it. Meatball subs—they symbolize the joy of eating. A disappointing sub however, one that taste like tennis balls and tarter sauce, [...]