American Institute for Contemporary
Brand Strategy • Logo • Website • Reports
openbox9 recently completed a complete redesign and re-organization of the AICGS site. Inside this deep website, AICGS analyzes the critical partnership between the US and Germany, on topics from economics to policy to culture.
At the core of the redesign was a major reworking of the website taxonomy. The extensive content was re-organized with an intuitive filtering system so specific topic areas are easy to find. A fully responsive website also allows for easy viewing from any platform.
Our work with AICGS started with a new branding initiative that included the logo and helpful collateral pieces. We implemented the “bridge” metaphor in many of our pieces to solidify AICGS’s role of connecting these two nations.
2018 marks AICGS’s 35th anniversary as an institution. To commemorate this accomplishment, openbox9 created a special 35 Years logo, which highlights the organization’s updated tagline.
Over the years, openbox9 has also created a variety of Brochures and Reports which highlight specific events or campaigns.