Arlington Arts Center

Logo design

Logo and Branding

Arlington Arts Center is a nonprofit contemporary visual arts center dedicated to presenting and supporting new work by regional artists in the Mid-Atlantic states. We created a logo system that proudly promotes AAC’s history of being risk takers. The stained-glass inspired logo alludes to art throughout the centuries and replicates the windows that can be found throughout the gallery.

Similarly to the final logo, the previous logo rounds were bold, engaging and playful. Our goal was to bridge the arts to the public by designing a logo that’s inviting to the community in Arlington and around the country.

Website Design & Development

Following the logo concepts and branding, we designed a new website design for Arlington Arts that can help highlight the works of local artists.

The Arlington Arts Center is not only exhibit website, but a registration site for classes, a blog, and a news site just to name a few. We found out a way to showcase all the wonderful work that AAC does through. The site allows you to filter through current, upcoming and past exhibits, specific classes, and much more.

Collateral Materials – Print

We designed the branding to be flexible on the web and on paper. The deep greens and purple paired along with the diagonal stripes can be seen on every design element, even on the envelope. The design is a good balance between visually captivating, yet simple enough to showcase the work of the local artists.

Collateral Materials – Web

Web materials were designed for various platforms – Twitter banners, Facebook posts, and emailers. The branding is consistent throughout.