Online giving grew by 11% in 2012*. Which means the ROI in online fundraising tools, many of which are free, is pretty dang good. But we all know a one-time experience of growth is not enough to support the years of work ahead for your nonprofit. The real work will be to retain these donors [...]
Don’t Scare the Donors
Your organization exists because resources do not – food, health, safety, information, housing, etc. You have a particular mission to meet particular needs, which is reflected in your mission statement. That lofty and ambitious declaration is intimidating your donors. They see the massive need and instead of being inspired, the syndrome of “fight or flight” [...]
Use your words. Keywords.
You’ve probably been hearing about all of the expensive work that can be done to your non-profit’s website to help it rank higher on search engines, but we have some proven starting points for you that cost virtually nothing. Where do those keywords come from and who defines them anyways? You do. So, lets take [...]
Obama’s website versus Information Architecture
Bush vs. Obama. Who has the better website you say? The Washington Times writes a compelling discussion that pits style and image versus information and usability. Its interesting because of the politics that gets wrapped into this age old debate between designers and information architects. Is President Obama’s site a reflection of his missed promise [...]
New Wildlife Website for the Nation (in progress)
In the spring of 09, National Wildlife Federation sent out a survey to its constituents presenting the new website design. Happily, the profanity used was in adulation not condemnation for the designs. Which is a proud success note as from day one of the design strategy, a great amount of time was spent thinking through [...]
Now that’s a Spicy Meatball
The preaching on building a well designed website By Michael Schafer, Creative Director Smell that? It’s a steamy savory saucy meatball sub heading your way on a plate of goodness and you’re running to it. Meatball subs—they symbolize the joy of eating. A disappointing sub however, one that taste like tennis balls and tarter sauce, [...]
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