openbox9 will be joining National Wildlife Federation (NWF) this spring in a Convio sponsored “donation form optimization study.” In short, we will evaluate the Convio form, modify its behavior and test variables. Even the slightest changes can increase percentages which for NWF could be substantial. Ever wonder what’s the most optimal order of credit card icons? We’ll be testing it

Because other major like-minded non-profits will be participating, we will get to learn from their tests too and gather valuable best practices. Some of the others that are participating with us are: PETA, WWF, the Nature Convervancy, Care and the Defenders of Wildlife. We are humbled for sure to have the opportunity to learn from these great organizations.

The study results by Convio will not be ready until the fall of 010 – until then there are fine things to read to pass the time.

It was a grand project that Alcoa and the Pew Center on Global Climate Change took on — build a calculator and resource site to equip the employees of Alcoa “To Make an Impact” and help save the Earth. What openbox9 provided was the strategy for the user-experience, the branding (logo created by 3rd party), and the interface design. Our hope is that the site does make an impact and our Earth reaps the rewards.