Monarch Highway

Monarch Highway signage and logo

In collaboration with the Obama administration, DOT, and the National Wildlife Federation, openbox9 designed a logo for Highway 35 which was designated as a stretch of federal land that will support the migration of the endangered Monarch Butterflies. The challenges were many from making sure its readable on a road sign to making sure we used orange sparingly so our road sign wasn’t confused with a construction sign (typical orange). Below are a few of the other logo concepts to see other solutions to those challenges.

Other concept designs