TWR MotionBranding • Design Identity
TWR Motion is a visual media focused sub-brand of TWR (Trans World Radio), a media company that broadcasts Christian audio into remote regions of the world. openbox9 created a logo and identity system for the Motion team that highlights the new focus of the sub brand with a recognizable mark and a global feel.
The end result was a solid and strong statement that speaks of motion through a vibrant pattern beckoning the reader to play.
We went on to create a logo system – a series of interchangable icons – that has movement and personality, and hints at the diverse nature of Motion’s work. Together these set the stage for an effective branding system.