National Wildlife Week 2025

In addition to the development of the website for the National Wildlife Federation’s (NWF) 2025 National Wildlife Week campaign, we devised a robust social media strategy that aimed to address several key audience types across many platforms and media formats. The strategies of the outreach campaign were devised to solicit engagement with NWF on social media, inspire participation in the campaign itself via a conservation pledge and resulting entry to a prize raffle, and encourage visitation of the website to watch educational video content. The strategy employed features such as A/B testing, automated scheduling, templates for org-wide use, influencer recommendations, and comment/caption strategy.