Trusted Brand Manager

As a leading voice in conservation education and advocacy, NWF’s message speaks in many different ways. From digital to offline channels, from Congress members to elementary school students. openbox9 manages the Federation’s visual identity brand, program brands, and sub-brands to preserve and strengthen the identity and voice of the Federation. Our team serves as NWF’s living archive, advising on organization-wide visual strategies and initiatives, and expanding their capacity to fulfill their mission.

Program and Sub-Brand Support

From environmental and conservation policy reports to advertisements in NFL yearbooks, from highway signage to classroom curriculum, openbox9 provides effective design solutions to a nationwide team. Smart and innovative design tailored to specific contexts and diverse audiences ensures NWF messaging connects and inspires action across 54 states and territories.

Environmental Advocacy Websites

At times the right communication and advocacy tool is a campaign microsite to organize and promote relevant messages and house resources. openbox9 built over 12 websites educating and equipping on topics including restoration of the Gulf, offshore wind, and sustainable agricultural growing practices. Solutions include designing database structures, visualizing interactive maps, integrating with third-party political action tools, and designing user interfaces.

Multi-Pronged Social Media Strategy

With an understanding of National Wildlife Week’s goals, target audience, and key messages, openbox9 developed a social media campaign that aligns with our identity work and platform trends. We designed a cohesive visual and content strategy (including graphics and copy) tailored for each social media channel and audience focus. With A/B tests, next year’s success levels will grow more wild!