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Event branding for the biggest night in the retail industry to raise scholarships for the next generation. openbox9 has collaborated with the National Retail Federation Foundation for this large New York City gathering since 2019. Each year out performing the previous year in nonprofit fundraising. openbox9 begins eight months before the event defining the visual brand and creating the sales tools for the NRF team, after which we move into invitations, video animation concepts, signage, table decor, stage presentation, digital ads, and every array of event materials to fully submerse the audience into a lively vibe.