![Hand creating the shape of a light bulb](https://openbox9.com/wp-content/uploads/2022/07/blog_featured_analytics2.jpg)
The Great Google Analytics Switch
Google Analytics is updating how it tracks data, transitioning from the current Universal Analytics (UA) to Google Analytics 4 (GA4). As the methodology used to measure data is changing, planning …
Google Analytics is updating how it tracks data, transitioning from the current Universal Analytics (UA) to Google Analytics 4 (GA4). As the methodology used to measure data is changing, planning …