Test Your Brand’s Strength
Successful companies are built on strong brands — take our new test to find out how yours measures up!
SEO: Yellowpage Games in A Keyword World
Back in the day, companies jockeyed for position in the yellow pages by adding a string of A’s to the beginning of their name. Thus pages of AAAA-lock smith and …
SEOh no!
Do we really need to spill more ink – or wear out more keyboards – on the topic of SEO? Surely not, but there is need to make sense of …
Killing the facebook Logo Softly
Reducing the noise of social media icons on websites is a trend (finally). With little scientific measurements, I suggest most people tap their flip-flop strapped feet to rhythmic beats; so …
5 Reasons Spec Design Work is Not Considered
For some the term spec work is foreign slang that may lead to guessing its about sweaty people exercising their spec muscles. Actually it is designers exercising their sweaty mouse …
Why design matters for presidential hopefuls
Since this is pre-election year I thought I’d dip my feet in the political waters deep enough to assess the presidential hopefuls’ logos for 2012. This is done with no …
Redesign vs. Realign, What’s a Website to do?
I once heard myself answering the question “should I redesign my site” with a question “do you think your website could perform better?” Which is the same as saying “yes.” …
The un-Santa of Pro-bono Work
‘Doing good’ is alluring — a great elixir to induce happy feelings like a warm embrace from a Grandma smelling of cookies. But what does ‘doing good’ mean to design …
Our Guide to Writing a “Request for a Proposal” (RFP)
To Start Before you begin writing your RFP, its essential to have done some research into your needs. About.com has a good example, “Don’t issue an RFP for a machine …
Use your words. Keywords.
You’ve probably been hearing about all of the expensive work that can be done to your non-profit’s website to help it rank higher on search engines, but we have some …
Obama’s website versus Information Architecture
Bush vs. Obama. Who has the better website you say? The Washington Times writes a compelling discussion that pits style and image versus information and usability. Its interesting because of …
Safe Housing for Families – Website Consultation
For those that live in northern Virginia, please look into supporting Doorways for Woman and Families. They are a wonderful organization that provide needed services for families of violent situations …
Before there was a BEFORE
A new joint program between Swiss Peace and the Alliance for Peacebuilding needed a complete marketing foundation. First a name. After many name ideas present by openbox9, the choice selection …