Referees introduced something new at the World Cup this summer. During the USA vs Paraguay match they reversed a foul for “mistaken identity”.
At openbox9, we have been reviewing our clients’ websites using AI tools and encountering cases of “mistaken identity” and want you to benefit from our findings.
For organizations with a nuanced mission or a series of hard-to-relate programs, it’s possible AI bots are getting the wrong impression about who you are and what you do based on your website content.
Here is an example from a recent client site that we analyzed:
ABC Org provides strategy and capacity-building consultation to a coalition of partners who all do X. The fine people at ABC Org also collect data and testimonials from partners and practitioners. They convert that information into engaging reports, dashboards, stories and campaigns to highlight the work being done by the partners who do X.
AI’s assessment after live-scanning their website? ABC Org does X.
Mistaken identity! The pursuits of their clients became how ABC Org was being identified!
This mixup can easily happen to nonprofits who do advocacy, capacity-building, research, or offer behind-the-scenes support for other organizations. There is an audience interested in your mission and wants to find you, so it is important to help the bots know who you are and where you fit within the larger picture. That can be done both with strategically placed content and adjustments to the technical configurations in the site schema.
Contact openbox9 today to schedule your AEO-SEO audit – including a technical scan, a findings report of how AI tools currently see your site, and a prioritized set of recommendations to get your site accurately cited in AI-generated answers.
And see our prior post on the importance of site hygiene for GEO, or generative engine optimization.
