Eurasia Group Foundation
The team of editorial thinkers at the Eurasia Group Foundation (EGF) make complex geo-political topics digestible to individuals, enabling them to make meaning of how their lives are impacted by global events. With meaning, individuals can engage with and influence ideas that shape the world. But first, EGF needed a visual identity and communication tools to connect its mission to a modern audience.
Creating and Accelerating a Brand
When EGF started in 2017, openbox9 was trusted as their partner to develop their brand and custom design their online news and reporting platform. The elevated expertise of openbox9 enabled EGF’s initial launch to be met with support and enthusiasm as a go-to resource for relevant and understandable information. Since the launch, the partnership perseveres through website realignments, interactive digital reports, an evolution of print pieces, data visualizations, digital strategy, and messaging consultation.
Behind the Branding
While backed by the reputation of smart and targeted ideas from the work of Ian Bremmer, EGF needed to introduce its ideas to a new younger audience, changing its tone, word choice, and look to effectively connect as a trusted friend rather than a distant wonk. openbox9 developed an identity for millennials who are unimpressed by traditional news sources and looking for something different. openbox9’s solutions included a content development guide to define EGF’s voice, training on how to tailor messaging to specific platforms, and collateral to equip the EGF team with leave-behinds after making connections.
Developing a Communication Tool
Through EGF’s growth and shifts, openbox9 built an adaptable online communication tool and provided strategy to ensure the website’s structure and emphasis matched EGF’s long-term goals and connected with its growing audience. Continued partnership ensures the website conveys a matured identity through a combination of visuals, database restructures, page hierarchy, interactive states, and messaging strategy.
A smart database architecture enables the EGF team to efficiently produce and promote timely content, organized within a taxonomy that powers an intuitive navigation system. openbox9 trained the EGF team to be able to quickly publish and promote relevant news content, connected to more long-term research report publications. Readers are served relevant information and given the ability to focus on their specific interests. Content series are grouped to reflect EGF’s core mission of Research, Outreach, and Education. While an attractive website, the beauty of the site is its brains! Users are led to related content across mediums, from research reports to video segments, from podcast episodes to curriculum.
