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A sea of bold graphics

This Independence day, I ask that you not only enjoy the pageantry of men in grilling aprons, the whiff of a sizzling grill or a heartedly chorus of yankee doodle — I ask you to soak in all the graphics. Our flag in all of is glory, is a really nice strong brand. The colors alone evoke such heavy polarized emotions. Can you name any company, rockstar or athletic team brand that is more recognizable than the USA’s stars and stripes — red, white and blue?

I’m not trying to be a patriotic zealot, bent on displaying egocentric bombastically charged nationalism, I’m just talking about recognizable visual brands. I am partial though… I do heart the USA. I am also aware there are living people in the states that could tell me what the golden arches represent but might not be able to tell me what the stars and stripes represent. By no ignorance on their part mind you, there are just that many companies, federal agencies, clothing lines, auto dealers and so on that are riding the powerful USA brand’s coat tails. Since forever, our national graphical elements have been used to sell so much and convey so many messages — ponder how so many brands borrow from the USA — does it hurt the image of the USA? Or for a designer are these elements trite and to be avoided?

It’s no secret that designers (especially in the DC area) are constantly trying to freshen up the graphical symbols of America but in the end we succumb to the proven graphical elements – stars, stripes, eagles, blue fields… and that’s okay because as you will see this fourth of july, its a strong brand.

The herald Ceagle

Here at openbox we did a mash-up of our beloved majestic eagle and our secondary American love — the cow. We refer to is as the “ceagle.” Will this new image become the seal of a new federal agency… we hope so. Secretaries of agencies, we await your phone call… we await your call too dairy farmer associations.

Michael Schafer
Michael has spent the past 25 years applying his experience and superpowers to further the missions of social-good organizations, and has no plans to stop.