Test Your Brand’s Strength
Successful companies are built on strong brands — take our new test to find out how yours measures up!
SEO: Yellowpage Games in A Keyword World
Back in the day, companies jockeyed for position in the yellow pages by adding a string of A’s to the beginning of their name. Thus pages of AAAA-lock smith and …
Aliens Wrote This
Writing copy for your website can be a daunting task! Whether you’re a writer by trade or simply tasked with coming up with copy for your company’s website, the web …
SEOh no!
Do we really need to spill more ink – or wear out more keyboards – on the topic of SEO? Surely not, but there is need to make sense of …
Killing the facebook Logo Softly
Reducing the noise of social media icons on websites is a trend (finally). With little scientific measurements, I suggest most people tap their flip-flop strapped feet to rhythmic beats; so …
3 Ways to Love Online Donors
Online giving grew by 11% in 2012*. Which means the ROI in online fundraising tools, many of which are free, is pretty dang good. But we all know a one-time …
Don’t Scare the Donors
Your job is to change their minds and turn them into champions
5 Reasons Spec Design Work is Not Considered
For some the term spec work is foreign slang that may lead to guessing its about sweaty people exercising their spec muscles. Actually it is designers exercising their sweaty mouse …
Redesign vs. Realign, What’s a Website to do?
I once heard myself answering the question “should I redesign my site” with a question “do you think your website could perform better?” Which is the same as saying “yes.” …
The un-Santa of Pro-bono Work
‘Doing good’ is alluring — a great elixir to induce happy feelings like a warm embrace from a Grandma smelling of cookies. But what does ‘doing good’ mean to design …
Our Guide to Writing a “Request for a Proposal” (RFP)
To Start Before you begin writing your RFP, its essential to have done some research into your needs. About.com has a good example, “Don’t issue an RFP for a machine …
Use your words. Keywords.
You’ve probably been hearing about all of the expensive work that can be done to your non-profit’s website to help it rank higher on search engines, but we have some …
Convio Donation Optimization Study and Us
There’s no hiding our giddiness when it comes to testing designs and participating in studies that reveal how the change to the smallest of details can increase donation completion rates …