There is an overabundance of mountain logos in the sporting gear and clothing industry. Outdoor apparel designers of the world constantly discover new ways to convey the mountain-top experience of their products. Sadly, many end up flat.
I gathered a range (pun intended) for your viewing expedition. This logo critique takes the vantage point of the average man (speaking as a woman of course).
Logos Receiving a D-
D stands for dull. The above logos are my least favorite because due to their obviousness “Oh, it’s an outdoor outfitting company…let’s put a mountain in the logo.” Half include reference to the sky behind the mountain. Logos are not illustrations. These logos have the essence of Wil E. Coyote – lots of spirit, but no real strategy. It’s the lack of creativity that’s really a shame here.
Logos Receiving a Solid B
B stands for better. These logos are better executed and attempt something. Dated though some of them may be, they do offer a perspective – the idea may not have stayed long, but it did visit. Perhaps one of the logos above was visited by his cousin adidas.
Logos Receiving an A
A stands for “alright!”. These logos may not be perfect, but if you had to have a mountain logo this is the way. These logos include originality in their view of mountain shapes (never mind one of them looks eerily similar to Motorola), and dare I say even some spunk.
Now if I can just get one of these companies to send me a free jacket I think that’d just about do it. Contact us, to offer free outdoor gear or, for your next logo design need.
